WORK SAMPLE 001
Tower 28 lends its name from a beach tower in Santa Monica, CA. The clean beauty brand is all about an effortless lifestyle. The squiggly brand mark refers to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Icon Animation: Kristina Reischl. Lifestyle Photography: Krissy Saleh. Still Life Photography: Flora Maclean
The experience of "beauty" often involves an interpretation of some entity as being in balance and harmony with nature, which may lead to feelings of attraction and emotional well-being. Often, given the observation that empirical observations of things that are considered beautiful often align among groups in consensus, beauty has been stated to have levels of objectivity and partial subjectivity which are not fully subjective in their aesthetic judgement.
WORK SAMPLE 002
Logo and menu on the left