As lead UX designer for Goldleaf, I created a user-experience that engaged users, built trust, and generated a positive emotion.

Client: Goldleaf
Role: Lead UX Designer
Year: 2019

Overview

Founded in 2017, Goldleaf is a financial app designed to manage wealth and assets. Goldleaf connects users to financial professionals in a purposeful and human-centered way.

Goal

Improve existing user-experiences to drive sales for Goldleaf app.

For each product update, we conducted extensive user interviews to ensure optimal user-experiences.

Use the prototype on the left to view userflow.

A product newsletter screen keeps 
users engaged

Quick stats allowed users to get a brief view of their financial statuses.

User flow allows for a deeper dive into financial stats, if desired.

Work inquiries

Email me at simon@fakedomainname.com for work inquiries.