PROJECT TITLE
Pyramid Schemes

CLIENT
The Museum of Modern Art

YEAR
2020

CREDITS
Design: Jon Vio
3D visualization: Jon Vio
Creative Direction: Tobias van Schneider
Copywriting: Lizzy Spano
Principal photography: Michael Schmidt

Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. 

All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion, and desire.

Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.

Men create gods after their own image, not only with regard to their form, but with regard to their mode of life.

CLIENTS

Mercedes-Benz
Apple Music
Spotify
Volkswagen
The Museum of Modern Art
Adidas Originals
Sony
Audi

CLIENTS

American Express
London Fashion Week
High Museum of Art
Netflix
Amazon Studios
Slack

PRESS

AIGA Eye on Design
DESK Magazine
Itsnicethat
Working Not Working
Under Consideration
Trendland
Make Nice
Page Online

CONTACT

For general work inquiries, please contact us:
work@fakename.studio.com

Press: press@fakename.studio.com
Jobs: jobs@fakename.studio.com